Creative Cloud Creative Cloud

Adobe Part 2: Three Insights We Can Learn from Adobe’s Subscription Business Model

Travis Hardman

This is part 2 of a 2-part series on Adobe. For part 1, click here. Adobe led the way transitioning from a perpetual license to subscription. Many software companies today are following suit. Providers of legacy software are feeling pressured to include software-as-a-service (SaaS) options so as not to risk losing market traction. Garner makes this […]

Creative Cloud

Adobe Part 1: Why Adobe Shifted to a Subscription Model

Travis Hardman

This is part 1 of a 2-part series on Adobe. For part 2, click here. In 2011-12, Adobe made the decision to replace priority licenses with a software-as-a-service model. Customers would no longer buy its iconic software suite and own it for life. Instead, customers would pay a monthly subscription to access the suite in […]

Alan Mulally

How Alan Mulally Drove Innovation with One Ford

Travis Hardman

With companies like Uber transforming the way people travel, it is more important than ever for car-makers to innovate. Ford is an interesting case, representing the dynamics of business transformation in the rapidly-changing automotive industry. In this article, we examine Ford’s innovation shift, particularly the turnaround efforts that followed the economic crisis of 2008. These […]

What is Product Management?

Travis Hardman

In today’s software-driven economy, companies require talented employees who work at the intersection of business, design and technology. By leveraging top talent that understand how great products are made, companies can build products that people love. One important function that stands at the nexus of business, design technology is product management. In fact, the role […]

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